Company News, Financial News

Will Shiseido Pare Down Its North American Makeup Portfolio?

Possible move to divest brands such as Bare Minerals and Laura Mercier.

Makeup sales have dropped in 2020, which is no surprise due to the pandemic. Therefore, Shiseido is said to be considering divesting some of its North American makeup assets, according to reports.   The Happi Top 30 company owns Bare Minerals, Laura Mercier and Buxom. The company sold some beauty assets to CVC earlier in the season, as reported in Happi.  ...

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